AdWords PPC Campaign: Boost Your Online Presence for the Long Run

One of the best ways to run a successful online marketing campaign is to integrate a Pay-Per-Click (PPC) advertising solution. And it only makes all the more sense to use Google AdWords (Google’s very own PPC advertising solution) given the popularity of the search engine all over the world.

AdWords go a long way in improving your website’s online presence. What basically a PPC program does is grab the attention of people online at the very moment they are searching for a product or service like yours. Every time a user runs a Google search for a business that’s homogenous to yours, Google will display your ads in the search results, thereby paving the way for more organic traffic. By letting you choose your target audience in terms of interest, geographical area etc., a PPC campaign will ensure a better lead generation making your online presence more worth the while.

AdWords can also help you promote your business outside of Google search. AdWords will display your ads on the Google Display Network (GDN), which is made up of thousands of websites from across the globe, thus giving you the opportunity to reach to even more potential customers.

The working mechanism of Google AdWords is quite simple. Website owners will only need to pay when someone clicks on the ads to visit their websites. The PPC campaign works best with SEO – helps bring traffic to your site in the short term and enhances your business’s online presence for the long run.

Our team can help setup, configure and manage a Google AdWords package custom to your website’s needs.

Check us out at mahindradealersites.com or dealerdemosite.com

Drop us an email at support@dealerdigital.us and we will work with you to get your site up and running in no time!

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In College? Need an Internship?

Here are 5 steps and a tool that can help you

Summer is fast approaching and the journey from academia to workspace can seem daunting, but it doesn’t have to be!

We have all been in that place where there are more questions than answers…

  • Who to approach for a Job?
  • What are the skills that a Company might look for?
  • Where can I find a local employer?
  • How do I get a job in my area of study?

Below are 5 easy tips that you should consider when preparing for local internship opportunities

  1. Professors and Career Counselors

They already know you and your interests and are in the best position to point you in the right direction – which could be with local employers they are familiar with or job sites that have opportunities that meet your needs

Professors and Career Counselors can also act as your references in case an employer wants to know more about you. This is a great first step into you the world of employment!

  1. Job Fairs

College or local job fairs are some free resources for you to discover which employers are hiring and interested in your skill set. You will get the opportunity to interact with several employers at one place, which otherwise could be a very costly and time consuming exercise. Your interaction with the employer is face to face. You get a chance to build your rapport and impress them with your skills and knowledge.

Online resources that provide national job fair information include National Career Fairs (nationalcareerfairs.com) and the National Association of Colleges and Employers (naceweb.org)

  1. Soft Skills

Soft skills are personality traits and interpersonal skills that directly affect your relationships with other people —specifically interpersonal skills, the ability to manage and control your emotions, communication skills, leadership, adaptability, and problem solving.

Interacting with peers and employers at Job fairs will let you develop and hone your soft skills. Keep working on it!

  1. Local Community

Be open to joining groups or communities that can help enhance your reachability. These groups can just be coffee conversations, roundtables in the park, or any other event where you’d be comfortable. Check out the site Meetup.com first to see if there’s a group you may already want to be a part of, but if there isn’t, don’t hesitate to start one.

  1. Online Tools

Another great way of connecting to potential employers is through social media. Products like Facebook, Twitter and LinkedIn provide a pathway for applicants and employers to find each other.

To find something local, use platforms like GetaJob (getajobdulles.com) which is helping in minimize the gap between employers and job applications in the Dulles Virginia area. It’s a platform that was developed in collaboration with the Education & Workforce Committee of Dulles Regional Chamber of Commerce, so that it meets all the local employer/student requirements.

Students, with no or limited experience in the Dulles area may increase their chances of employment by being more visible, accessible, and credible to the local community needs. The team at a GetaJob has extensively on-boarded local employers who have posted their job requirements in the portal.

You can use your Facebook or Google account for a quick and simple sign up. The profile setup should take you less than five minutes to create and there is a resume builder that can help you create a resume from scratch if you need help.

As a job seeker, it takes very little time and effort to broadcast your skills and experience and your willingness to seek out job opportunities. The process has to start with YOU! The jobs and internships will not seek you out, you have to put forth the effort to find them. All of these steps will help you get that much closer to your employment goals.

That’s all for now folks. Be determined and know that there is a job out there waiting for you to reach out. Do check us out at getajobdulles.com

Good Luck!

Author: Allwyn Innovations

getajobdulles.com

support@getajobdulles.com

In College? Need an Internship?

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Allwyn in the CIO Applications magazine

About Allwyn Corporation in CIO Applications.

Get the complete article here.

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Blockchain – Internet of Information to value

Trust is critical for business. Today, we trust banks to hold our money, eCommerce companies to deliver the products we buy online, and payment platforms to protect our transactions from fraud or misappropriation.

Ever wondered that if you had the right connections in bank, you could end up finding out lot of critical information about people whom you want to target or in general sense get a lot of important pre hand information about the person’s / companies financials. Even worse these banks and middle men are few and big  and if chaos has to be injected in the society, all it requires is a team of hackers or a group of corrupt people in the organization to act in bad faith and our value, specifically money in this case is in trouble.

What if we could mathematically embed trust into the very nature of transactional activities?

People are essentially trying to develop solutions to solve these kind of inherent problems  and  this is the genesis of block chain.

Welcome to Blockchain!

Blockchain is a distributed (decentralized) digital network that enables the exchange of value or the ability to confidently share data—including financial assets and contracts—in a secure environment .By design, blockchain builds trust into every transaction and shared data source, enabling greater security, cost efficiency and optimized reconciliation processes.

Block chain will enable value to be exchanged as quickly as information without any intermediaries. Information is travelling around the world with a blink of an eye however a single payment from one country to another is still relatively slow, expensive and unreliable. Even today a typical international payment takes 3-5 days to settle and there is a cost that you have to pay to the intermediaries i.e the banks involved to discharge the transcation.Worldwide, there are million dollar worth of cross-border payments made every year.

With the Internet of Value, a value transaction such as a foreign currency payment, can happen instantly without involving the intermediaries, just as how people have been sharing words, images and videos online for decades. And it’s not just money. The Internet of Value will enable the exchange of any asset that is of value to someone, including stocks, votes, contracts, music etc. The transfer is validated, time stamped and completed instantly. At last value will be able to move around the world as information does. The implications of this technology is mind numbing.

The World Economic Forum has predicted that, by 2027, 10 percent of global GDP is likely to be stored on block chain platforms.

We at Allwyn, recognize the potential of this technology and we are following the developments in this technology gearing our resources to take advantages of it as it enters mainstream of business.

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Allwyn wins WorkForce Star award!

contact_allwyn

The Dulles Regional Chamber of Commerce held its annual “Stars over Dulles” awards ceremony on Wednesday December 13, 2017. The event was held at the Hilton Washington Dulles Airport Hotel in Hendon Virginia where over 200 business and community representatives attended to share in the celebration.

Allwyn Corporation received the award for Workforce Leader of the Year! Allwyn Corporation was nominated by peers in the industry for outstanding work with the Chamber with regards to the GetaJob Dulles employment tool being used by the education community, the workforce agency and the employers in the Dulles Region to help connect job candidates with the employers seeking to fill positions.

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Things You Need To Research Before Investing In PMS

Investing in property management software is an important and time taking decision and it’s going to hurt real bad if you made a choice of the wrong one!!

If you’re like most property managers, you’ll rely on property management software to run your business efficiently. The software program will undoubtedly be a significant part of your daily operations and the investment is not one to be taken lightly.

But with several options out there, how do you know the perfect software for your business?

To assist you in your search for the suitable property management software, we’ve suggested these key things to research before you invest in a Property Management Software.

Plans for Development

Think of how you intend to develop the property management business. If you’re acquiring property management software in the initial stage of your company, consider options that are designed to handle new clients/business as you acquire more properties later on. In the same manner, contemplate on how you’ll be adding to your portfolio. Most software companies bill per unit, while some charge per concurrent user (the number of users accessing the software program at a time). If your units will increase much faster than your staff strength, then evaluate the true total cost of both options.

Inquire on how the Software Works

A quick shift in mindset can go a long way in helping you make the right choice. For instance, inquiring how the software manages any given function rather than simply asking if it can or not, enables you as a new user to have a much better understanding of the software’s features and functionality. Several software companies provide similar functionalities, but they’re not all the same in the way you perform each task. Ensure that your property management software can upload, organize, and download crucial documents of your property under predefined categories.

Customization

Whenever you acquire a software program off the shelf, it’s going to have some pre-defined functionalities. The question now is, how much room do you have to modify the system to your needs and business process? Whether it is possible for you to create custom-made categories, depending on your preference and place your documents accordingly. You can actually label documents with related websites, for quick information access and even save notes associated with the document. Software companies who have acquired outside service providers, instead of developing programs themselves may require a complex process to modify because several modules have already been piecemealed together. Search for software provider who is actively developing the software on their own and providing you with updates and latest features regularly.

Software Security

When thinking about investing in certain PMS software, it is important to study how confidential customer information will be secured and if it prevents illegal access to company computer systems and databases. The product needs to be perfect for setting specific limitations to ensure that only duly authorized employees to have the permission to access sensitive data.

Ease of Use

You will find a plethora of software’s promising to be the right one to manage your property. Most of them will have a lot of features and cumbersome applications which will deliver often more information that is required. A house is the most expensive and complex thing most of us will ever purchase so make sure you don’t end up spending time and money on something that further complicates managing the same. Look for property management software that’s really easy to use and intuitive.

Managing real estate business will never be the same when you have the ideal software package that is very crucial in developing your business. Every property management software program is built to simplify management operations resulting to providing improved services, increases your income and saving your time.

Whether you’re just getting started or planning to switch from your present provider, these key things will help you pick the right property management software and ensure you’re making the perfect decision to back your business.

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Allwyn Amazon Web Service Experience

All our products are being developed using cloud-based software solutions – Amazon Web Services and all our clients are very happy with its performance. AWS has passed over 1 million active customers — those being businesses, not individuals and we thought it would be a good to share the benefits of using AWS.

No upfront cost

If you think that AWS is only for giant organizations, you might be wrong. AWS has emerged as a platform to level the competitive field, enabling start-ups to leverage high-end technologies and infrastructure needs with ZERO Capital expenditure. With AWS you can focus on your operating expenses. Try getting a price quote from Oracle or any other commercial software’s and you risk spending money on covering the high upfront cost. With AWS you can save that money, this can be a big breather for early-stage startups by freeing some capital to be deployed at other areas of concern.

No long-term contracts

A startup or small business can begin reaping the rewards of the cloud without honoring any long-term contracts. You pay only for what you use. All server-backed services are charged on the hourly basis, so as soon as you terminate/stop a server, you won’t be billed for next hour.

Scalability and Redundancy

Traditionally, companies would physically buy their own servers to expand.  This has obvious disadvantages such as costs, having more hardware than necessary, having less hardware than necessary,  and hardware breakdowns when you don’t want it.

With AWS, you never own any hardware.  You share a small piece of Amazon’s gigantic hardware farm with thousands of other companies.  As your needs grow or shrink, you can rent a bigger/smaller piece of this gigantic farm with proportional price changes.  You don’t need to worry about maintaining this farm because Amazon does all of that. AWS’s focus on scalability allows businesses in any stage of growth to get the server horsepower and data throughput they need.

Using AWS tools, Auto Scaling, and Elastic Load Balancing, your application can scale up or down based on demand. Backed by Amazon’s massive infrastructure, you have access to compute and storage resources when you need them

AWS has enabled customers not only retire servers which are redundant but to avoid expenses in maintaining the same for a prolonged period of time just because the cost of changing the servers were far more than the cost of running them.

Pay Per Use

A flexible pricing model gives businesses the opportunity to grow without over-committing to a long-term IT budget. Most of the AWS resources are available using pay-as-you-go pricing. Additionally, organizations only pay for the actual services they use which help to mitigate costs. AWS offers tier-based pricing for their Simple Storage Service (S3), charging organizations based on the amount of storage used

Memory, hard drive space, and CPUs can be tailored to exactly what you need. AWS is highly focused on reducing infrastructure cost for their customers. Tools like Trusted Advisor, or 3rd-party tools like Cloud Checker, Cloud ability, etc. can provide you insights to optimize cost within your existing setup on AWS.

AWS customers spend much less to use AWS than they would support the same workloads with their own data center resources.

Security

With AWS, you use an infrastructure which is hosted on world-class data centers and servers. When you first setup your cloud infrastructure, AWS allows you to choose a location to set-up your virtual IT infrastructure. This location may either be closest to where the majority of your users are or where your developers and administrators are based

Multiple geographic regions and Availability Zones allow you to remain resilient in the face of most failure modes, including natural disasters or system failures

AWS gives you the ability to configure built-in firewall rules from totally public to completely private or somewhere in between to control access to instances.

Global Leader

Amazon has a global presence with 10 regions, 36 availability zones and more than 50 edge locations. The worldwide spread of the AWS infrastructure ensures businesses in any location to be able to serve responsive online applications to their users in a fault freeway.

Source: Gartner (August 2016)

AWS has ranked first again in Gartner’s Magic Quadrant for cloud infrastructure services in Q3 2016. Amazon has been a leader in this market since 2006, owing to its wide array of Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) offerings, and has consistently improved its market share.

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